Cooking Up Another Software Startup
Hello World,
I previously founded Just Ads where we bootstrapped an easy-to-use performance marketing automation SaaS product designed for generative AI, and Pencil News where we built natural language processing algorithms for digitally underserved languages such as Urdu.
The last few years taught me a lot about managing and growing early stage startups, knowledge that would be great to use to serve other founders.
In my spare time, I am writing a book about how developments in psychology and neuroscience are heralding a cross-cultural and cross-functional convergence in philosophy that may be key to harmony within and among nations.
Let's talk and get to know each other!
Cheers,
Systems Thinker
Love analyzing how different processes, individuals and organizations interact.
Operator
Love mapping out steps from a larger problem to the smaller operational pieces that lead to a solution.
Integrator
Love synthesizing ideas and insights across disciplines to create and innovate.
CEO and Co-Founder, Just Ads
• Built an easy-to-use performance marketing SaaS product with bootstrapped revenue
• Led an agile team of four engineers, coaching them on best practices and managing two-week sprints
• Generated more than $500,000 in revenue
• Worked with leading brands such as Alexander Wang, Lyko, and Flightmate
• Strangled to death by Covid and the H4 visa
Co-Founder, Pencil News
• Launched a content aggregation and personalization application for digitally under-served languages in Pakistan. The app reached 50,000 monthly active users, 300,000+ installs and a 4.7 star rating, but is currently pending content licensing agreements with the largest news organization in Pakistan.
• Pencil News was the first such app in Pakistan designed to provide an optimal reading and writing experience in languages such as Urdu and Sindhi. We used machine learning to recommend content, and transliteration algorithms to allow people to write in local languages without a special keyboard.
• Got removed from the Google Play Store at the behest of the largest news group in Pakistan
Master's in Management
CEMS Master's in Management
Bachelor's in Business Technology
Advanced Growth Strategy
Mastering Product Management
Neural Networks and Machine Learning
User Experience Design for Human-Computer Interaction
Warning: Good News
A cross-cultural convergence in philosophy
Love analyzing how different processes, individuals and organizations interact.
Love mapping out steps from a larger problem to the smaller operational pieces that lead to a solution.
Love synthesizing ideas and insights across disciplines to create and innovate.
Encountered challenges and learned to keep going.
Studied ancient philosophy to try and grasp what it means to Know Thy Self.
Believe in the power of cooperation between people with unique strengths.
Product Management
Photoshop
Illustrator
Javascript
Adobe Suite
Indesign
